What makes you essential is just as important as your mission. We help B Corps build singular brands that push the status quo & move the world forward.
The Challenge
People don’t buy your mission. They buy what it helps them become.
Your mission is bold. But when it leads your brand at the cost of clarity, your audience gets lost.
- Confused messaging = confused audience.
- 'Self-Promotion' can repel purpose-driven customers.
- Appealing to many stakeholders can blur your story.
- Generic branding makes your message forgettable.
- B Corps face higher visibility and expectations.
The Solution
We help B Corps leverage their mission to build a magnetic, market-moving brand.
(B)rand Lab™ is our strategic methodology for purpose-led brands. We help B Corps clarify what makes them essential—and design brands people care about. We help you:
- Understand your market so you stand out.
- Speak clearly to the people who matter most.
- Claim your unique space and become the obvious choice.
- Bring your brand to life with personality and presence.
- Share your impact story in a way that inspires action.
- Build a visual identity that earns trust at first glance.
The (B)rand Lab™ Method:
Six Domains of Brand Momentum
Competitive Research
Outplay the competition.
We analyze your competitors' personality, positioning, and value propositions to uncover blind spots and missed opportunities—so your brand can show up sharper, stand out stronger, and lead with confidence.
Target Persona
Speak to the right people.
We help you define your core audience with clarity—so your messaging, offers, and brand hit where it counts and build lasting loyalty.
Brand Positioning
Become singular.
We’ll help you carve out a space only your brand can occupy—so you’re not just different, you’re the obvious choice.
Brand Personality
Make your brand feel human.
We craft a distinctive tone, voice, and vibe that brings your mission to life—and makes your brand instantly recognizable and deeply relatable.
Authentic B-Corp Storytelling
Turn your impact into influence.
Your B-Corp status isn’t a badge—it’s a story. We help you tell it in a way that inspires trust, fuels belief, and drives action.
Brand Identity
Be seen. Be remembered.
From logos to color systems to brand worlds—we design visual identities that express who you are and leave a lasting impression.
Ready for brand growth?
Let's TalkThis is for B Corps:
- Looking to clarify their brand story
- Balancing mission with market growth
- Facing growing visibility or scrutiny
- Wanting to stand out and win their market
- Focused on building longterm brand value
This is not for companies:
- Unwilling to challenge the status quo
- Not interested in strategic growth
- Looking for a quick fix
Trusted by entrepreneurs, restaurants & groups.
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Charlee Williamson
EVP, Ralph Brennan Restaurant Group
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Hanif Lakhani
President, Ethnic Food Concepts
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Niranjan Krishnaiah
Everytable
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William Taylor
Senior Director, Sodexo North America
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Costel Coca
Principal, Webb Foodservice Design
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Marion Edwards
Principal, Foodthingk
Case Studies &
Featured Projects
Turn your purpose into powerful brand-momentum.
Let’s explore how your brand can grow without compromise. In this free strategy session, we’ll unpack your biggest growth blocks, look at your brand’s unique edge, and share how we help B Corps lead with clarity, integrity, and storytelling.
