White Helico Logo
BurgerSaladToast with eggServing a SmoothieHand holding a pita wrap.Woman looking up.Cashier ringing up an order.

Turn your passion
into a multi-location
restaurant brand.

We help restaurants scale and break through low profit ceilings, end 24/7 burnout, simplify operations, and elevate brand to build new futures.

Book 1:1 Demo
Fingers crossed illustration.

The Problem

Scaling your restaurant can feel like a fingers-crossed pipe dream.

Your first location was your passion. But now:

  • Profits are razor-thin, with margins stuck around 5%.
  • You’re working 24/7, close to burnout.
  • Systems & OPS are ad hoc keeping you up at night.
  • Brand lacks inspiration and isn’t ready for scale.
  • Marketing is an afterthought lacking ROI.

The Solution

(Re)Scale Lab leads you into growth without guesswork.

Leverage our experience & partnerships to build your future. (Re)Scale™ Lab brings together:

  • Lowest cost funding to inject debt-free fuel for growth.
  • Systems to improve scheduling and cut costs.
  • OPS engineering to help grow profits to 15-20%.
  • Brand design & marketing to make you unforgettable.
  • Space design to create locations people love.
Co-Create lettering

We prime restaurants for scale by leading transformation across eight key domains.

Branding

Become unforgettable.

In a market of choice we help you build a standout brand with a unique personality that attracts like-minded foodies and hungry guests like a magnet.

Marketing

Fill seats, get sales.

Growing a loyal base and attracting new customers is a foundational activity you can’t ignore. We help you leverage top marketing tools to drive traffic and sales.

Menuing

Menu-engineer for profit.

Do you know if your menu is making you money? You’ll get the tools to  turn your menu into profit-generating machine.

Operations

Simplify systems.

Calculate your cost of goods sold at speed. Easily train staff to order food on budget. Automate sales forecasting.

Labor

Control labor cost.

Systematize labor and add accountability so your managers know exactly how much money they can spend and how many hours they can schedule by position.

Funding

Lower capital liability.

Restaurants often don’t generate enough cash to pay back loans or investors. We connect you to the lowest cost, debt-free, and non-dilutive capital so you can grow.

Kitchen

Streamline flow.

When your kitchen isn’t thoughtfully designed, you’ll struggle with inefficiency, waste, and frustrated staff. We’ll help you align the layout with workflow, scalability, and safety needs.

space

Design a place people love.

We’ll help you create a visually compelling space that enhances guest experience, maximizes operational efficiency, and aligns with your brand so guests can’t wait to return again and again.

Ready to scale smart?

Book 1:1 Demo
This is for restaurants:
  • Scaling 1-5 locations
  • Wanting to grow profitably without working 80-hour weeks.
  • Wanting to leverage expert guidance.
  • Who are done with DIY fixes and want to leverage expertise
  • Ready to build a real brand
This is not for:
  • Owners looking for a "magic bullet" instead of smart systems.
  • Concepts unwilling to invest in their own growth.
  • Concepts growing beyond 5 locations.
Testimonial illustration

Trusted by entrepreneurs, restaurants & groups.

Sodexo logoEverytable logoYogurtland logoPressed Juicery logoRalph Brennan Restaurant Group
Quote marks.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Portrait

Charlee Williamson

EVP, Ralph Brennan Restaurant Group
Quote marks.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Portrait

Hanif Lakhani

President, Ethnic Food Concepts
Quote marks.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Portrait

Niranjan Krishnaiah

Everytable
Quote marks.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Portrait

William Taylor

Senior Director, Sodexo North America
Quote marks.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Portrait

Costel Coca

Principal, Webb Foodservice Design
Quote marks.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Portrait

Marion Edwards

Principal, Foodthingk